Nurien Social Networking set to blow Second Life out of the water?

Nurien has announced plans for a brand new high-definition graphics Social Networking service. For those in the know it uses CUDA and PhysX from NVIDIA, which means fantastically realistic movement from photo-realistic avatars. The psychological implications of approaching photo realism is something I've previously blogged on. As we approach photo realism the sense of immersion felt in virtual worlds, that contributes to believing we are 'actually there', increases dramatically. The implications of controlling an avatar that looks as realistic as real life and being able to control their behaviour are significant. One wonders if the sense of identity that each of us posses in the real world will extend to our 'Super Avatars'?

Could this attract a mainstream market that existing 3D multi-user virtual worlds have failed to tap in to? Check out the video.